BRAND STRATEGY DESIGN & DEVELOPMENT
BRAND STRATEGY DESIGN & DEVELOPMENT
We understand that a brand is more than just visuals and words—it’s the heart of how people connect with your content, business, or organization. Whether you need to define your strategy, launch something new, or bring consistency to your campaigns, we work with you to create and sustain a brand that connects deeply across every part of your business or organization—big projects, small initiatives, and everything in between.
Our Brand Strategy involves using your brand to drive your culture, value chain, processes, and customer experiences. With our alternative approach, your brand is the core framework, model, and operational concept for your business.
We’re here to help you craft a brand that’s not just impactful, but unforgettable.
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We will guide you in narrowing your focus and defining your audience to determine your overall brand positioning as we create a sustainable framework, model, and process and align it with your business strategies:
• Defining brand mission, vision, and values.
• Identifying and developing a unique selling proposition (USP).
• Conducting market research and competitor analysis.
• Differentiating the brand in the market.
• Crafting a compelling brand story.
• Establishing a brand's tone of voice and messaging strategy.
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When you truly understand what is most important to your customers, you will be able to connect with them more effectively.
With that level of understanding and connection, you can capture their attention, gain their trust, and inspire them to collaborate with you to solve their problem.
Our goal is to better understand your potential customers and develop brand strategies to assist you in meeting your business and marketing objectives.
• Target Market Segmentation:
Identifying and understanding your target audience.
Creating dream buyer personas.
Tailoring rand strategies to connect with specific demographics.
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We take a comprehensive approach, taking into account your customer's entire experience while interacting with your brand.
By improving the customer experience at each touchpoint along the journey, you focus your business on your customers, putting them at the center of everything. This builds a devoted fan base and keeps customers coming back for more. As a result, you will have satisfied customers and influence over their lives, with them choosing your brand over others.
• Core framework, Model & Process
• Customer Journey & Roadmap
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• Analyzing existing brand elements for consistency.
• Recommending improvements for visual and messaging alignment.
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Discover the power in your identity and the value in designing your unique story.
• Design Criteria for Brand Identity
• Logo Design or Motif
• Brand Identity Development
• Visual, Brand & Style Guidelines
• Brand Assets & Library Development
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We can help you launch your brand from the inside out — by directing all the steps involved in testing your messaging and tracking your brand to the market.
• Messaging & Story Development
• Content & Asset Development
• Developing Strategies for Consistent Collateral Design:
Sales & Visual Elements
Promotional & Marketing Materials
Micro Website Design
Social Media, Promotional & Digital Marketing
Photography
• Audience Testing & Tracking:
Integrating brand elements into various touchpoints.
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We provide strategic planning, a platform to produce unique content, and a creative space to showcase digital experiences. With our new Professional Live Streaming Digital Media Studio & Creative Space, we will assist you in launching your brand on a global scale.
• Creative Production + Campaigns
• Promotional Videos + Commercials
• Hybrid Live Streaming Productions
• Events + Management
• Virtual Events + Webinars
• Website Development
• Branding Assets
brand design + identity development
With our Brand Strategy Design Bundles, we leverage our strategic approach to drive your brand's culture, narrative, and customer experiences. We specialize in brand strategies that are rooted in authenticity and designed to resonate with multi-cultural audiences.
Select the bundle that aligns with your business and branding needs!
Small Businesses, Entrepreneurs & Founders
SMALL BUSINESS BRANDING Bundle
You have created something great, but your brand is not as you want it to be. That is where we come in—to work with you and help you define and design your brand.
With our expertise, tailored strategies, creative ideation sessions, and dynamic creative design services, we will design a brand that resonates with your target audience and differentiates your business.
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Brand discovery sessions to define your vision, mission, and values
Messaging and storytelling to craft a compelling narrative for your audience
Target audience analysis to refine buyer personas and brand positioning
Customer value chain development to enhance the customer journey and create a seamless roadmap.
A custom logo, primary color palette and typography that capture your brand’s personality
A brand style guide for cohesive visuals and messaging
Expert project management for a seamless process
Refinements to perfect and soft-launch your brand identity
Estimate Timeline: 6–8 weeks
LocaL PRODUCT BRANDING BUNDLE
Launching a product takes more than great design—it also requires a strategic plan, forward-thinking ideas, and accurate implementation.
We guide you through the process with ideation sessions, consulting, and a customized branding plan that captures your product’s value and connects with your audience.
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Brand strategy and positioning to define your mission, vision, and USP, and craft a compelling brand story.
Target audience analysis to develop buyer personas and align strategies with customer needs.
Customer value chain development to enhance the customer journey and create a seamless roadmap.
Creative identity design with custom logo, typography, color, packaging, and messaging to bring your product’s story to life.
End-to-end project management for seamless execution and delivery.
Refinement rounds to ensure your branding is flawless and resonates deeply.
Estimate Timeline: 6–8 weeks
Start-ups & Medium-Sized Business
START-UP & MED-SIZED BUSINESS BRANDING BUNDLE
If your business is scaling but your brand feels stuck? You need a co-creator to help you align your identity with where you’re headed.
Through forward-thinking consulting, custom strategy, and inspiring ideation sessions, we’ll co-create a brand that reflects your growth and builds trust with your audience.
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Brand strategy and positioning to define your mission, vision, and USP, and craft a compelling story.
Target audience analysis to create buyer personas, segment your market, and tailor messaging to specific demographics.
Customer value chain development to enhance touchpoints and create a seamless customer journey roadmap.
Market research and competitor analysis to identify opportunities and sharpen your differentiation.
Creative identity design with a custom logo, primary color palette, typography, and a cohesive brand style guide.
Messaging framework and tone of voice to ensure consistent communication across platforms.
End-to-end project management to deliver a seamless process and refined brand identity.
Refinement rounds to perfect your branding for a confident soft launch
Estimate Timeline: 6–8 weeks
National PRODUCT BRANDING BUNDLE
Whether it’s a single product or an entire line, you need branding that stands out. Together, we’ll create an identity that showcases your product’s unique value.
With hands-on project management, consulting, and strategy, we’ll make your launch seamless and impactful.
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Audience and market research to refine positioning and uncover opportunities for national growth.
Packaging design that combines eye-catching aesthetics with functionality to create a memorable impression.
Messaging framework to connect emotionally with your target audience and communicate your product’s unique value.
Brand strategy and positioning to define mission, vision, and USP while crafting a compelling brand story.
Target audience analysis to develop buyer personas and ensure messaging resonates deeply.
Customer journey development to map and enhance touchpoints that foster trust and loyalty.
Multiple refinement rounds to perfect every detail and ensure alignment and clarity.
Expert project management to ensure a smooth and timely process from start to finish.
Estimate Timeline: 8–10 weeks
COMPANIES, AGENCIES & FIRMS
CORPORATE BUNDLE
If internal research reveals that your company is a leader in its sector, but your brand does not yet reflect this, you need a honed, professional identity that represents your vision and connects with your target audience.
With purposeful strategy, expert consulting, and forward-thinking creative designs, we’ll co-create a human-centered brand that inspires trust and loyalty.
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Leadership alignment workshops to clarify goals, align vision, and focus on your purpose with intention.
Brand strategy and positioning to define mission, vision, and USP while crafting a compelling narrative.
Sophisticated logo and wordmark design to ensure a polished and professional look.
Comprehensive brand guidelines for consistency across all touchpoints, both internal and external.
Target audience analysis to segment key stakeholders and align messaging with their needs.
Customer journey development to enhance interactions and loyalty at every touchpoint.
Messaging framework to establish a cohesive tone of voice for corporate communication.
Dedicated project management to oversee every detail and ensure timely, seamless delivery.
Multiple refinement rounds to perfect your corporate branding and ensure alignment with your vision.
Estimate Timeline: 10–12 weeks
global PRODUCT BRANDING BUNDLE
Your flagship product deserves more than attention—it needs admiration. Together, we’ll create branding that highlights its excellence and drives excitement.
With experienced consulting, strategic ideation sessions, and an innovative framework, we’ll help your product position and go-to-market launch.
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Audience insights and competitor analysis to inform and guide branding tailored for global markets.
Brand strategy and positioning to define mission, vision, USP, and craft a compelling brand story for diverse audiences.
Target audience development to create buyer personas and tailor strategies for cultural nuances across regions.
Packaging and visuals designed to resonate with global audiences while setting your product apart.
A detailed launch roadmap to streamline execution and optimize entry into international markets.
Customer value chain development to map the customer journey and enhance experiences at every touchpoint.
Multiple rounds of refinements to ensure precision and alignment with global goals.
End-to-end project management to handle every detail and ensure flawless execution.
Estimate Timeline: 12–16 weeks
Non-Profits & Foundations
Local ORGANIZATION BRANDING BUNDLE
Your mission drives everything you do, but your brand may not be doing your purpose justice. Together, we’ll craft a brand that amplifies your voice, builds trust, and inspires action.
With hands-on consulting, inspiring ideation sessions, and our innovative approach, we’ll ensure your organization’s story connects deeply with supporters and donors.
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Vision and mission alignment workshop to clarify your core purpose and set the foundation for your brand.
Brand strategy and positioning to define mission, vision, USP, and a compelling brand story that connects with your audience.
A meaningful logo and visual identity designed to embody your mission and values.
Simplified brand guidelines to ensure consistency and easy adoption across your team and materials.
Target audience analysis to develop personas and tailor strategies for stronger connections with your community.
Customer journey development to optimize touchpoints and enhance donor and supporter experiences.
Post-launch consultation to provide guidance on implementing your new brand strategy effectively.
Expert project management to ensure a smooth, seamless process and timely delivery.
Estimate Timeline: 6–8 weeks
national organization BRANDING BUNDLE
As your organization grows, so does the need for a strong brand that represents your impact. You are now at a stage where you require a more professional and developed brand that can attract the attention of donors, supporters, and communities.
We will work with you and your team to create a strategy outline that is in line with your goals and, at the same time, enhances your current brand position.
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Stakeholder interviews to gather insights, perspectives, and align organizational goals with community needs.
Brand strategy and positioning to define mission, vision, USP, and craft a compelling national brand story.
Target audience analysis to develop personas and tailor messaging for diverse demographics across the nation.
Comprehensive brand guidelines to unify visuals and messaging across internal and external platforms.
Donor and sponsorship material and campaign recommendations to build confidence and drive generosity
Website branding recommendations to create a cohesive and impactful online presence.
Customer journey mapping to optimize every touchpoint and deepen engagement with donors, partners, and volunteers.
Multiple refinement rounds to ensure alignment with your organization’s vision and goals.
Dedicated project management to oversee timelines, coordinate deliverables, and ensure seamless execution.
Estimate Timeline: 8–12 weeks
Discover What’s Possible for Your Brand
BRAND ASSESSMENTS + BRAND MANAGEMENT
Your brand deserves more than guidance—it needs a true partner invested in its success. Our Assessment Services provide the clarity to align your brand with your mission, audience, and business strategy, while our Brand Management Services offer flexible options for ongoing support tailored to your needs and goals.
Choose the solution that works for you, and let’s build a brand that thrives.
COMPREHENSIVE BRAND ANALYSIS + ASSESSMENTS
ORGANIZATIONAL
Aligning your organization’s structure and purpose with its branding can be complex.
Our assessment will help optimize your brand, ensuring it aligns with your objectives, resonates with your customers, and reflects your values.
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Interviews and surveys with stakeholders to uncover key insights
SWOT analysis specific to your brand’s equity and culture
Competitive landscape mapping to identify gaps and opportunities
A culture and alignment report with actionable recommendations
Dedicated project management to ensure timely delivery
Estimate Timeline: 3–5 weeks
BRAND IDENTITY
Is your brand telling the story you want it to? Your brand isn’t just a logo—it’s the foundation of your organization’s purpose, messaging, and narrative.
We’ll evaluate your visual and verbal identity, ensuring they align with your mission and vision and resonate with your audience.
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Comprehensive audit of branding assets (logos, typography, messaging)
Evaluation of alignment with target audiences and market trends
Consistency check across touchpoints and platforms
A strategic report with recommendations for updates or rebranding
Presentation of findings with opportunities for input
Estimate Timeline: 2–4 weeks
INTEGRATED MARKETING MIX
Your marketing efforts should amplify your brand, not dilute it.
We assess your marketing mix to ensure every campaign aligns with your brand strategy and maximizes ROI.
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Audit of multi-channel campaigns to identify strengths and gaps
Audience segmentation and engagement analysis
ROI evaluation to uncover areas of opportunity
Consistency review for messaging and visuals across platforms
A detailed action plan for optimized marketing performance
Estimate Timeline: 3–6 weeks
COMPREHENSIVE BRAND MANAGEMENT
MONTHLY RETAINER
Consistency is key, and we’re here to ensure your brand stays on track month after month.
With ongoing consulting, project management, and creative support, we’ll help you adapt to opportunities and challenges as they arise.
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Monthly brand performance and strategy reports
Updates to website, social media, messaging, visuals, or campaigns as needed
Creation of monthly marketing or outreach assets
Weekly strategy calls for guidance and pivots
On-demand support for ad-hoc projects or crises
QUARTERLY RETAINER
For businesses or organizations that need a steady hand but not day-to-day involvement, our quarterly retainer ensures your brand stays aligned with market trends
and strategic goals.
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Quarterly audits and brand strategy updates
Refreshes to collateral, website, social media, messaging, or campaigns as needed
Strategic planning for the next quarter’s goals and initiatives
Weekly strategy calls for alignment and consultation
Competitive positioning analysis to keep your edge
ANNUAL RETAINER
With an annual retainer, you get a true partner invested in your success.
We take care of the details—from strategy and execution to management and analysis—so you can focus on leading your business or organization in a way that is aligned with your vision.
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Comprehensive annual brand strategy refresh
End-to-end management of campaigns and initiatives
Continuous updates to website, social media, messaging and visuals as needed
Regular audience engagement analysis with actionable insights
A dedicated brand strategist and project manager for full support
Start Creating a Brand That Feels Like You
What People Are Saying
“Your presentation and slides really helped me to better understand how you can assist my project. My greatest takeaway from the session is the many possibilities and direction for Girls With Kinks.”
— Shantel ballard, girlz with kinks
“Thank you so much for your insights. You gave us a lot to think about – some that I’m a little horrified that we didn’t think of ourselves, given that this is in part what we consult with clients on, but I think that goes back to the idea that it’s sometimes hard to see from the inside. For that, we really appreciate your fresh perspective!”
— Shealyn Nosal, P R O P E L L E R
“The way you challenged me as a business owner has opened me up to more opportunities as well as reignited my work ethic and my desire to learn and grow. You have shown me the need for brand consulting/strategies. I know for a fact that there currently is a need at both of my Food & Beverage Businesses. Your brand strategy has gotten us to where we are now. We would have been much further behind than we currently are without you.”
— Kobie Roberts, eat, sleep, breathe sports
Let’s build something extraordinary together!
We are always available for a 15-minute complimentary consultation.