The Work Is the Proof
CASE STUDIES
We build the narrative infrastructure that holds organizations together as they grow, evolve, and step into greater visibility.
The work below represents partnerships where clarity was not optional, where the story had to hold across funders, communities, and public scrutiny at once. A selection of current and past engagements spanning twenty years of institutional work.
Strategic Storytelling at National Scale
Three years. A national expansion. A narrative that held it all together.
Building Community Narrative Infrastructure
Five founders. Six months. 10x revenue. It started with the story.
Narrative Leadership at Statewide Scale
A new city. A legacy to honor. A brand that earned its place.
When the Goal Is Behavior Change, You Need More Than a Campaign.
A public health goal turned into a movement. 78% recall. Adopted nationally.
Comprehensive brand Identity (Madison Park)
Brand identities built for the neighborhoods they were entering, not just the market.
Brand Strategy + Facilitator (NextSports)
When multiple sub-brands don't speak the same language, growth stalls. We fixed that.
Some Stories Are Bigger Than a Logo.
A landmark renovation needed a brand that could hold the whole community.
PORTFOLIO
A selection of brand identity, web, video, and design work spanning twenty years of partnerships.
Logo for Pacific Community Ventures featuring a circular graphic with blue and green segments and the text 'Pacifc Community Ventures' in blue and green fonts.
Logo for California Humanities featuring a large red quotation mark and the text 'California Humanities' with the tagline 'A State of Open Mind'.
An artistic collage depicting an African woman's face over a map outline of Africa. The collage includes a circular logo with the text '8th Annual Gala' and the phrase 'The World's Canvas' below it.
Illustration of a female healthcare professional with dark skin, short curly hair, wearing pink glasses and a stethoscope, surrounded by medical icons like a syringe, microphone, pills, and hospital building, with the words 'Talking White' in large blue text arched above.
Logo for African American Art & Culture Complex featuring a purple dancer silhouette jumping against an orange patterned background.
Bakery Lofts logo with a building graphic, locations Oakland and Emeryville, established 1998, and numbered menu items one through four.
The logo features a stylized black and orange butterfly with the text "The Madison Group" underneath, followed by the words "Integrity," "Transparency," and "Perspective" in black.
Logo for Alameda County Healthy Homes Department featuring a stylized green tree with leaves and a house outline, and blue text.
Logo for Arkansas Oaklad, CA Yoga, Health, Community with a stylized figure in a yoga pose inside a circular blue background.
IMPACT REPORTS
Social media Campaigns
Two women smiling in a professional setting with a dark geometric wall background. One woman is wearing a gray cap and a gray scarf; the other woman has braided hair. The image includes text promoting discovering your brand DNA and a button to learn more, with a logo for MyGroove Design in the upper right corner.
Close-up of a woman smiling wearing a straw hat with a black band, dark curly hair, and a striped top, with text overlay that says "The work is working" and a logo for MyGroove Design.
Close-up of a woman smiling, wearing glasses and a wide-brimmed hat, with text overlay reading 'Partnership > Transaction' and 'Grateful for the ones building with intention'.
An office workspace with a laptop, scattered documents, notebooks, pens, snacks, coffee, and other office supplies. A promotional message overlays the image, announcing an event on November 13th.
A promotional poster divided into two sections. The left side has a black background with text that reads, "STUDIO QUICK TIPS! YOUR IDEAS, OUR INCUBATOR" in bold, colorful fonts, and icons at the bottom. The right side features a modern office setting with a woman sitting at a desk, surrounded by office supplies and a glowing lightbulb, with other people working in the background.
A digital graphic design with a black background, featuring text about a creative incubator's approach to idea development. The bold, colorful text emphasizes the importance of space and guidance in growing ideas, with a website URL at the bottom.
Text overlay on a promotional graphic with a woman presenting in an industrial-style office space. The text describes a step-by-step process for nurturing creativity, refining strategy, and executing ideas, emphasizing shaping ideas into something tangible and impactful. The graphic includes the website mygroovedesign.com.
Motivational digital poster with black background featuring a quote about creativity and strategy, with geometric design elements and text in white, blue, and yellow.
A promotional graphic for a design company featuring a photo of a woman working at a desk in a modern, sunlit office with large windows, and text emphasizing the importance of tools and resources for creativity and branding.
A promotional graphic with a black background featuring text about creative collaboration and innovation, with blue and yellow accents.
Designs for a motivational and creative workspace, featuring a quote about kickstarting creativity, setting goals, refining ideas, and immersing oneself in processes that fuel innovation, with a woman visualizing her ideas on a wall filled with colorful notes and images.
Black background with text and logo promoting Spotify, a music streaming service. The logo features a green circle with black sound wave lines and the word 'Spotify' next to it. The text emphasizes Spotify's bold idea and global scale, and how it helps entrepreneurs turn creative concepts into real businesses.
A promotional graphic featuring a modern office with two people analyzing data on a large screen, alongside motivational text about tracking creative progress and measuring impact.
A promotional graphic for MyGroove Design, a brand consulting and graphic design studio. The design features a woman with curly hair and glasses sitting on a couch, smiling. The text encourages turning ideas into impactful designs and provides contact information including phone number, email, website, and social media.
MARKETING COLLATERAL
Soda Free Summer Brand ID Campaign: Website
Alameda County Community Health Services Division - Collateral Design & Development: Brochures
Promotional Collateral: Retractable Signage, Posters
Marketing & Promotional Collateral: Brochure & Promo Flyer
Stationery Package Design & Development
Collateral Design: Templates, Notecards, Labels
Promotional Design: CD Cover - Terrie Odabi, 2020 Blues Music Award Nominee - San Francisco/Bay Area
Promotional Event Collateral : 8 Page Brochure - MyGroove Design, Inc Anniversary Celebration - Oakland, CA
Collateral Design: 3-fold Brochure - Heron's Head Park - San Francisco, CA
Collateral Design: Price List, Thank You/Gift Cards, 3-Fold Brochure/Signage - Finger Art Massage - Oakland, CA
Brand ID Campaign: Labels & Package Designs
Brand ID Campaign: Labels & Package Designs
Brand ID Campaign: Labels & Package Designs
Brand ID Campaign: Labels & Package Designs - Arbria Creations, San Leandro, CA
Brand ID Campaign: Labels & Package Designs
WebSITE WORKS
Video Editing
MoAD - 8th Annual Gala - Comprehensive Brand Identity Campaign - San Francisco, CA
MyGroove Design, Inc. Team x Italina Kirknis, Special Event Branding - On the Red Carpet
Comprehensive Brand ID Campaign
Event Branding - Fundraising Package - Announcements - Promotional & Marketing
Special Event Branding Experience
Comprehensive Brand ID Campaign - The Madison Group - Alameda, CA
Stationery Package Design & Development
Collateral Design: Templates, Notecards, Labels
Marketing & Promotional Collateral: Brochure & Promo Flyer
Branding Identity Design - Pressed For Time - San Francisco/Bay Area
Promotional Collateral
Brand Identity Packaging - Product Line Labels
Brand Identity Packaging - Product Line Labels
CLIENT LIST
Twenty years. More than thirty institutional partners. Leaders across sectors who trusted us when the work was too important to get wrong.
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• Kaiser Permanente - Oakland, CA
• Maiden Lane, Inc. - San Francisco, CA
• Nero Focus, Berkeley, CA
• Young & Rubicam - San Francisco, CA
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• African American Art & Culture Complex - San Francisco, CA
• Alameda County Community Health Services - Oakland, CA
• Alameda County Social Services Agency - San Leandro
• Alameda County Public Health Department, Nutrition Services - Oakland, CA
• Alameda County Healthy Homes Department - Oakland, CA
• Alameda County Behavioral Health Department - Oakland, CA
• And Castro 4 All "And Marriage 4 All Campaign" - San Francisco, CA
• A Safe Place - Oakland, CA
• Bay Area Nutrition & Physical Activity Collaborative (BANPAC) - Santa Clara, CA
• California Humanities - Oakland, CA
• Ella Baker Center for Human Rights, Oakland, CA
• Health Initiatives for Youth - San Francisco, CA
• Lawyers' Committee for Civil Rights of the SF Bay Area - San Francisco, CA
• Names in the News - Oakland, CA
• Pacific Community Ventures - Oakland, CA
• Public Authority for IHSS - Oakland, CA
• REACH Ashland Youth Center - San Leandro, CA
• Rosenberg Foundation - San Francisco, CA
• Saint Vincent Day Home, Oakland, CA
• Shape-Up San Francisco - San Francisco, CA
• The National Coalition of 100 Black Women, Oakland Chapter - Oakland, CA
• The Museum of African Diaspora (MoAD) - San Francisco, CA
• West Oakland Business Community - Oakland, CA
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• Anasa Yoga - Oakland, CA
• Arbria Creations - San Leandro, CA
• Back to the Roots, Oakland, CA
• CDA Consulting - Oakland, CA
• Change Consulting - Oakland, CA
• Clear Focus Sports Marketing - San Francisco, CA
• Cornerstone Concilium, Inc. - San Francisco, CA
• CRJ Productions, Inc. - San Francisco, CA
• Divinely Made Woman - Hayward, CA
• Dot to Dot Consulting, France-London, Europe
• Eat, Sleep, Breathe Sports - Los Angeles, CA
• Elite Fitness Studio - San Leandro, CA
• Girlz with Kinks - Fairfield, CA
• Hill & Company Communications - Oakland, CA
• Korn Ferry, Los Angeles, CA
• Lance Anderson Design - Alameda, CA
• Learning for Action
• Madison Park Financial - Oakland, CA
• Nextsports, Inc. - Oakland, CA
• One Step Away Day Spa - Newark, CA
• Planet South Productions, Oakland, CA
• Pressed for Time - Oakland, CA
• Planet South Productions, Oakland, CA
• Pressed for Time - Oakland, CA
• Sutherland ~ Edwards, Consultants to Philanthropy - Oakland, CA
• The Daily Grind Fitness - Philadelphia, PA
• Law Offices of Paul E. Garrison, Esq - Oakland, CA
• The Madison Group - Alameda, CA
• The Net Imperative®, Inc. - San Francisco, CA
• Whitcraft Winery - Santa Barbara, CA
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• College of San Mateo - San Mateo, CA
• Notre Dame de Namur University - Belmont, CA
• Starr King School for the Ministry - Berkeley, CA
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• Talking with Dr. Donna & My Dr. Donna - Digital Media Personality - Oakland, CA
• Jennifer Marvin, Photographer - San Francisco Bay Area
• Dannyray Rayhall Hutcherson, Youth Advocate, Author - Oakland, CA
• Gwendolyn Bikis, A Self-Published Author - Oakland, CA
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• Alvin Attles III, Filmmaker, Writer, Poet - Oakland/San Francisco Bay Area
• Ant WILD, Actor, & Artist, - California
• Cece Carpio, Fine Artist & Painter - Oakland/San Francisco Bay Area
• Dawn Rudd, Visual Artist - Oakland, CA
• Eesuu Orundide, Visual Artist - Oakland, CA
• Kelvin Curry, Visual Artist - California
• Mark Middleton, Digital Artist - San Francisco, CA
• Ron Smith, Visual Artist - Oakland, CA
• Stephen Bruce, Visual Artist - California
• Stephen Stout, Visual Artist - San Francisco, CA
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• Allan I., The League - San Jose, CA
• Deuce Eclipse, Latin Hip-hop Artist/Singer - San Francisco Bay Area
• DJ El Kool Kyle, Hip-hop Producer - San Francisco Bay Area
• DJ NinaSol, Soulful House - San Francisco Bay Area
• DJ Silverback, Roots Reggae - San Francisco Bay Area
• Joi Patrice, Gospel, R&B and Hip-hop Singer/Songwriter - Oakland, CA
• Musical Mutiny, Hip-Jazz-Funk-Soul-Hop Band - San Francisco, CA
• Niecey, Jazz, Blues, R&B, Soul Vocalist - Oakland, CA
• Sir Grzzwall, Latin, Reggae, Hip-hop MC - Oakland/San Francisco Bay Area
• Terrie Odabi feat. The Meeting, Jazz, Gospel, Blues & Soul Vocalist- Oakland, CA
• The Genie, Avant-Garde Guitarist - San Francisco Bay Area
• The League, Progressive Hip-hop Group - San Diego, CA - San Francisco, CA
• Xiomara Watson, Jazz, Soul, Hip-hop Vocalist - Oakland/San Francisco Bay Area
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• Latitude High School, Oakland, CA
Ready to Add Your Story to This Work?
If you see your organization's challenges reflected here, the next step is a conversation. No pitch. No pressure. Just clarity.
Or explore our Strategic Retainer Partnerships for ongoing support.