CALIFORNIA HUMANItIES A STATE OF OPEN MIND

CASE STUDY

INTRODUCTION

When California Humanities decided to relocate from San Francisco to Oakland, they knew they needed a brand consulting and design firm to help them navigate the transition and establish a new, stronger presence in their new community. This is where MyGroove Design, Inc. comes in.

OBJECTIVE

MyGroove Design, Inc. was thrilled to collaborate with California Humanities on their comprehensive brand identity campaign to raise brand awareness and strengthen the organization's messaging among audiences. For California Humanities' new website, calhum.org, we served as brand strategist, art director, web designer, and user experience expert.

SOLUTION

To begin the project, we held group and individual strategic planning, visioning, brainstorming, and training sessions with key executives and internal staff in order to gain a deep understanding of the organization's goals and objectives. Following that, we collaborated closely with California Humanities to create a brand identity that would serve as the foundation for future growth and visibility.

One of our primary goals was to help California Humanities improve their overall presence through the use of content marketing, experiential branding, data analytics, visual storytelling, and mobile website and on-the-go access strategies.

We also assisted California Humanities in creating and developing a variety of tools and materials to visually support their 40th Anniversary Celebration promotional event. This included creating a new theme, look, and feel for the 2017-2019 Annual Reports, as well as custom graphics, tables, and charts for print and digital online publishing.

Furthermore, we designed and created a new theme, look, and feel for the 2020 and 2021 Annual Reports, which focused on listening to and responding to community and California Humanities constituents. We provided strategic consulting, creative design, and custom graphics and charts to support their projects, facts, and figures for print production and interactive online publishing.

Finally, we designed and developed the NEW California Humanities Strategic Plan Visual Graphics, which assisted in communicating their new direction and messaging in order to increase brand awareness and secure grant funding.

RESULTS

California Humanities was able to transition to their new location with a strong, cohesive brand that resonated with their audiences thanks to MyGroove Design, Inc.'s comprehensive and innovative approach. We are proud to have helped contribute to the organization's continued success.